RCS Introduction Session
It's a live, in-person session — part of Chicago Tech Week — where nativeMsg introduces RCS and shows it working in real campaigns. You'll see how verified, branded, interactive messaging turns ordinary texts into app-like customer journeys, across both inbound and outbound use cases.
What is RCS?
RCS, or Rich Communication Services, is the messaging standard built to replace SMS. Unlike plain text, RCS supports verified sender identity, branding, rich media, carousels, and interactive buttons, all delivered right in the customer's messaging inbox they use every day.
Who Should Attend?
The session is built for marketing, CX, product, and growth professionals — anyone curious about where business messaging is headed after SMS. We focus on what RCS does and why it matters, not on code.
What Will You See?
Yes. The bulk of the session will be us showing you RCS in action. You'll see live demos of outbound campaigns and inbound conversational flows where customers can browse, book, and buy without leaving the message thread.
Event Details
The event is completely free! Spots are limited, so we recommend registering early. This is an in-person session and won't be recorded, so be sure to join us if you're in Chicago.
Session Structure
We'll talk about RCS for about an hour, then leave room to field any questions you may have. The remaining time will be used to build actual RCS experiences in real-time so come prepared to be creative!
NativeMsg Integrations
Yes. nativeMsg integrates with leading CRM and marketing platforms, allowing businesses to automatically sync engagement data, trigger workflows, and personalize customer journeys based on messaging interactions.
With our platform, you can capture customer interactions and engagement events from RCS conversations and sync them directly into CRM platforms like Salesforce in real time. This allows teams to automatically update records, trigger automations, segment audiences, and give sales and marketing teams a complete view of customer activity.
What You'll Learn & See
In this session, we'll spend time talking about what RCS for Business is, how it differs from SMS, and why it's becoming the gold standard for business messaging.
We'll also show you RCS in action with live examples of verified, branded, interactive messages — carousels, quick-reply buttons, rich media, and conversational flows.
In the latter half of the session, you'll see how brands use RCS to push outbound campaigns and power inbound conversations where customers can browse, book, and buy in the messaging app they already use.
Meet the Speaker
Brian brings over two decades of experience as an entrepreneur and technologist in telecommunications, mobile messaging, and SaaS, helping brands turn emerging messaging technology into real business outcomes.
His career is rooted in seeing where mobile communication is headed before the market catches up — pioneering the idea of apps inside text messaging and building the infrastructure to make interactive, verified messaging possible at scale.
As CEO & Co-founder of nativeMsg, Brian leads the company's mission to transform RCS for Business into a true performance channel, powering both outbound campaigns that drive engagement and inbound conversations that convert.
- 20+ years founding and leading mobile messaging & telecom companies
- 2x founder and early advocate for apps inside text messaging, well before RCS arrived
- Deep expertise across SMS, MMS & RCS for Business
- RCS for Business visionary, passionate about turning messaging into an inbound & outbound revenue channel
Event FAQs
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